Prior to her writing career, author Jen Malone was the New England Head of Publicity and Promotions for 20th Century Fox and Miramax Films, charged with creating localized, grassroots campaigns to compliment the mass marketing efforts of the studio. In this seminar, Jen draws on those strategies to discuss outside-the-box techniques authors can employ to get their title noticed in a cluttered marketspace. We’ll examine why the target audience influences most of the marketing decisions and unique ways to specifically reach those readers. Finally you’ll be shown examples of marketing campaigns that managed to create that elusive “buzz” and examine ways you can do the same for your title!

Jen Malone writes books for tweens and teens, including At Your Service, the You’re Invited series, and the forthcoming The Sleepover with Simon & Schuster, as well as Map to the Stars and the forthcoming Wanderlost with HarperCollins. She is a former Hollywood marketing exec who once spent a year traveling the world solo, met her husband on the highway (literally), and went into labor with her identical twins while on a rock star’s tour bus. These days she saves the drama for her books. You can learn more about Jen and her titles at www.jenmalonewrites.com.