November 18, 2018 Meeting – Beyond the ‘Zon presented by Alexis Anne

Beyond the ‘Zon: Breaking Out and Building a Diverse Income Stream

Presented by: Alexis Anne

What if I told you Amazon wasn’t the only place to sell your books? And that sometimes you can sell better in other countries? Or that there are other ways to reach new readers other than flinging yourself into the Amazon and social media void? Three years ago I was fed up with being just another author in a sea of authors trying to be seen. That’s when I got a piece of advice that completely changed the way I looked at my books, helped me break out, and grow a diverse stream of income over several book retailers. Stop focusing on Amazon.

The most obvious marketplace is the Amazon.com store in the good old United States. It’s the biggest, filled with the most voracious readers, they sell more books. But it’s also the easiest place to get lost in sea of books. So…

Who else is reading? Where is the ebook and indie market just starting to catch on? It’s easier to “break out” and be seen when you’re one of the few authors instead of one of thousands. There’s also more places to sell your books than to Kindle readers.

In this workshop I’ll walk you through the different retailers, their strengths and weaknesses, emerging markets, and how to rethink targeting your book to readers.

October 21, 2018 Meeting – “Markicity” 101 presented by Jessie Edwards

Workshop in a Box: Markicity 101

Presented by: Jessie Edwards, RWA Marketing and PR Manager

Congratulations, your book will soon be in the world for readers to enjoy! Now is not the time to sit back and relax, though–how will readers know your book is available to be enjoyed if you haven’t told anyone about it? In this workshop, we will discuss a basic overview of where to start in terms of marketing and publicity, or “markicity.” We’ll take a look at your most important marketing and publicity tools, community-building strategies, pitching–your book and you, how to determine what to spend your time on, as well as some tips for working with a traditional publisher to enhance their efforts.

What is Markicity?
Most Important Marketing Tools
Website
Email newsletter
Building Community
How important is social media?
Networking
Reader groups/street teams
Pitching you vs pitching your book
Reviews
Trend pieces
Blogs
Hiring a publicist
Events
Working with a traditional publisher on publicity + marketing
Timeline
Expectations
Helping your publisher help you